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katrina? >> it was gone. >> pelley: and steve hartman "on the road" with one man's odyssey to new orleans to honor its biggest fan. >> he was my hero. captioning sponsored by cbs this is the "cbs evening news" with scott pelley. reporting tonight from jackson square in new orleans. >> pelley: good evening. we are here to cover the super bowl this sunday, but we start tonight with the economy. it took nearly five years but the dow is back above 14,000, a symbolic end to the worst economic crisis since the great depression. back in october of 2007 the dow hit an all time high of 14,164 and then the bottom fell out. by march of' 099, that key measure of america's economic health had fallen to 6,547. today the dow gained 149 points to close at 14,009. the market was giving a thumbs up to the latest jobs report. while unemployment did tick up a tenth of a point to 7.9%, a separate survey of employers shows that they added 157,000 new jobs. but is the stock market's big gain a sign of economic health or is it a wall street fever? here's anthony mason. >> reporter: super bowl souvenirs are rolli
, the super bowl, celebrity endorsements, and shareholder value. we spoke with steve posavac, marketing professor at vanderbilt university. i began by asking, what kind of celebrity endorsement makes a good investment for a company and its shareholders. >> well, tom celebrity endorsements can do a lot for brands. one of the most important things they can do is lead to just a lot of awareness of the brand, a lot of excitement consumers pay attention to the marketing of a brand to the extent that a celebrity is associated with it. but the other thing celebrities do very well is position products. products in some categories think soft drinks, for example that aren't very differentiated based on the product self but if you have a celebrity endorsement speak up on behalf of the product wa people think about that celebrity than bleeds on to the brand helps to seerbt the brand in the same way we-- associate the same way we think of that celebrity. >> tom: the ski that the attention is paid ultimately to the product not to the celebrity making the pitch though, right? >> well absolutely that's
years. holly williams dives into the biggest religious festival in the world. and "on the road", steve hartman finds these folks are more than happy to wait in line because this postman delivers a lesson in happiness. >> it was honestly his example that kind of caught -- taught me it's not what you do in life, it's how you do it. captioning sponsored by cbs this is the "cbs evening news" with scott pelley. >> pelley: good evening, the director of the national weather service calls it a very dangerous situation. two storm systems-- one from the west, the other from the south-- are colliding right now over the northeast. it is a classic nor'easter carrying three feet of snow and wind gusts as high as 70 miles an hour. major transportation hubs are closing. widespread power outages are expected. we have a team of correspondents on this breaking story but first we'll go to our weather consultant david bernard. david, where's the storm headed? >> reporter: well, let's take a look at the radar, scott. when we do that, we can see those two pieces of the storm that we're referring to, the main
, one man's undiagnose love affair with the city of new orleans. steve hartman, next. hold on, prilosec isn't for fast relief. cue up alka-seltzer. it stops heartburn fast. ♪ oh what a relief it is! ♪ [ male announcer ] if you can clear a crowd but not your nasal congestion you may be muddling through allergies. try zyrtec-d®. powerful relief of nasal congestion and other allergy symptoms -- all in one pill. zyrtec-d®. at the pharmacy counter. to the best vacation spot on earth. (all) the gulf! it doesn't matter which of our great states folks visit. mississippi, alabama, louisiana or florida they're gonna love it. shaul, your alabama hospitality is incredible. thanks, karen. love your mississippi outdoors. i vote for your florida beaches, dawn. bill, this louisiana seafood is delicious. we're having such a great year on the gulf we've decided to put aside our rivalry. now is the perfect time to visit anyone of our states. the beaches and waters couldn't be more beautiful. take a boat ride, go fishing or just lay in the sun. we've got coastline to explore and wi
properly. why would people go out of their way to stand on this line? steve hartman goes "on the road" to meet a mailman with a very special delivery, next. [ coughs ] [ angry gibberish ] i took something for my sinuses, but i still have this cough. [ male announcer ] a lot of sinus products don't treat cough. they don't? [ male announcer ] nope, but alka seltzer plus severe sinus does it treats your worst sinus symptoms, plus that annoying cough. [ breathes deeply ] ♪ oh, what a relief it is! ♪ [ angry gibberish ] if you're living with moderate to severe crohn's disease, and it feels like your life revolves around your symptoms, ask your gastroenterologist about humira adalimumab. humira has been proven to work for adults who have tried other medications but still experience the symptoms of moderate to severe crohn's disease. in clinical studies, the majority of patients on humira saw significant symptom relief and many achieved remission. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal events, such as infections, lymph
driving slowly, carrying ethan to a local hospital for testing and observation. the f.b.i.'s steve richardson explains why its hostage rescue team moved in. >> within the past 24 hours negotiations deteriorated and mr. dykes was observed -- was observed holding a gun. at this point, f.b.i. agents fearing the child was in imminent danger entered the bunker and rescued the child. >> reporter: the standoff began last tuesday when dykes allegedly boarded this school bus and demanded hostages. police say when the driver charles poland, jr., refused dykes shot and killed him. dykes grabbed five-year-old ethan and kept him in a 24 square foot underground shelter with electricity, heat and television. police communicated with dykes through a four inch ventilation pipe and they supplied the child with cheese crackers, coloring books and toy cars. cbs news has also learned that the f.b.i.'s hostage rescue team created a diversion, that was the two loud bangs. they went in through the top of the bunker and it was over within seconds. we've also learned at some point during the standoff they i
investment for companies and their shareholders. we'll talk with vanderbilt professor steve posavac. you can read about his study online at just look for the "n.b.r.-u." tab. >> susie: and finally, some thoughts on paying it forward. this week lou's been thinking about shoes. here's author and educator lou heckler. >> the carolina panthers has had a so-so season despite having a top wide receiver in steve smith. smith has had a bit of a checkered career off the field fighting with teammates in fact, but his athleticism and grace on the field are unmatched. now, he's gaining attention for his shoes. as he has been counseled about his bouts with anger, he has been encouraged to reach out to others instead of boiling over at them. one of the things he decided to do is to donate shoes to people who have none, and he has embraced this with the same enthusiasm that he has catching a football. plus, as a symbol of his commitment he removes his football shoes after every game and leaves them there on the field. someone gets a nice par of athletic shoes and a wonderful souvenir. it got me thi
of scout families. here's john blackstone. >> boy scout troop leader steve tennant and his 16-year-old son christopher have been involved in scouting for the last five years. they are straight, but don't like the policy excluding gays. >> i have a huge problem with that. >> reporter: what did it feel like when you heard that a local troop had thrown out a kid because he was gay? >> i was shocked. shocked and amazed. appalled. i couldn't believe it. >> reporter: the teen thrown out last october was 18-year-old ryan anderson, who was about to become an eagle scout. >> getting my eagle award taken is totally devastating. hearing that it's happening to other scouts is also totally devastating. >> i can't imagine ever doing that to a boy. but that's what this policy would have me do. >> reporter: but others in scouting warn about quickly changing the current policy banning gays. kay godfrey is with the salt lake city scout council that has over 100,000 members. >> we were caught completely off guard with it. we've had a policy that's been in place for over 100 years that seems to have functione
have been explosive. there's no other adjective other than explosive. >> reporter: steve sanko tells us after a couple of years of flat sales, and rising raw material costs like aluminum and copper, he's more confident in his business, seeing more projects to go after. >> if i had two or three more estimators at this time we would be pumping out more goods, and hopefully win those bids. so that's very encouraging from the stand point of a specialty contractor such as ourselves. >> after the real estate bust and surviving those times, dash door, like a lot of companies relying on that market wasn't looking to add to their employee ranks. it didn't fire anybody during the dark days of the real estate bust but it wasn't adding to payroll either. now it sees business opportunities in the months ahead. dash door is looking to hire two employees. they've advertised nationally for these two new positions generating more than 100 applicants. >> reporter: when i saw the resumes coming in i thought the flow would stop after 10. but they came in a steady flow. we had people calling us saying where
Search Results 0 to 10 of about 11 (some duplicates have been removed)